Pentel
Pentel has raised over £200,000 through cause-related marketing and staff fundraising. This is eight times the amount the company committed to at the start of the partnership in September 2006 and is based on sales of the successful pink-barrelled Line Style ballpoint pen.
“In commercial terms, our partnership with Breast Cancer Campaign is a great success and continues to help generate very strong sales. In marketing terms, it’s added even more power to our brand by providing a clear path to a key target audience.” Wendy Vickery, UK Marketing Manager of Pentel
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©2008 Breast Cancer Campaign. All rights reserved.
Breast Cancer Campaign is a charity registered by the Charity Commission for England and Wales (no. 299758) and a company limited by guarantee registered in England (no. 05074725) whose registered office is at Clifton Centre, 110 Clifton Street, London EC2A 4HT.