"Our Tickled Pink campaign has been a fantastic success. Over the last 12 years we have raised nearly £20 million and our aim is to raise even more this year. Come into one of our stores and get Tickled Pink this September and help us raise awareness and funds." Andy Bond, President of ASDA Wal-mart
ASDA Tickled Pink campaign
ASDA’s Tickled Pink campaign has raised nearly £20 million for Breast Cancer Campaign and Breast Cancer Care through sales of pink products and in-store fundraising with ASDA colleagues and customers.
Since 2005, when Breast Cancer Campaign became the second charity to benefit from ASDA's Tickled Pink support, over £3.8 million has been raised for the charity.
The money raised has contributed to 36 research projects across the UK and solely funded two scientific fellowships, worth £900,000.
The first fellowship was awarded to Dr Rob Clarke of Manchester University. Dr Clarke and his team of nine scientists are researching how breast cancers develop so they can try and find a way to prevent them.
ASDA's bag for life
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©2008 Breast Cancer Campaign. All rights reserved.
Breast Cancer Campaign is a charity registered by the Charity Commission for England and Wales (no. 299758) and a company limited by guarantee registered in England (no. 05074725) whose registered office is at Clifton Centre, 110 Clifton Street, London EC2A 4HT.